Last Updated: February 1st 2008
sunrise knows how much you care about
the way your personal information is used. We are committed to
protecting the integrity and confidentiality of your information
and appreciate the trust you place in us. We have drawn up this
information in a careful, sensible manner in compliance with the
Data Protection Act 2008. By visiting sunrise,
you are consenting to the procedures outlined in this statement.
How Do We Collect Your Personal Information?
The information we gain from you is essential in helping us
continually improve the download experience of sunrise
There are 5 types of visitor information we collect:
Website usage information and information about your
computer and internet connection, including your computer's
IP address, the type and version of browser and operating
system you use, your internet domain and, if you arrived at
sunrise via a link from another Website,
the referring URL.
- During the registration process we will request your
name and email address in order to send you your software
registration key. By using this key to register your free
software you opt-in to receive special Serif email offers.
You will also be given the option to supply information to
us which may be used to provide carefully targeted offline
offers for registered users. On completing the registration
process Serif will be automatically be sent confirmation of
your registration success.
- When you subscribe to receive Serif special email
offers, we will request your name and email address.
- When you place an order fromsunrise ,
we will request all the personal information required to
complete the sale and deliver the item(s) purchased. This
information will include: name, address, email address,
telephone number, credit card details and shipping
- We will receive confirmation of you opening Serif HTML
special offer emails by the use of special image tracking.
This information is used as an indication of the popularity
of the offer. If you wish to unsubscribe from receiving
email offers please use the opt-out links provided within
the emails and change your account details accordingly.
What Is Your Personal Information Used For?
We use your personal information for three primary purposes:
- To help us create and deliver Website content most
relevant to you.
- To alert you to software support, product upgrades,
special offers, updated information and other new services
- To support the download process through email delivery
of the registration key.
We also use the information for internal analysis to:
- Identify areas of the Website in need of improvement.
- Build visitor profiles to improve the relevancy of the
Do We Share Your Information?
sunrise will not share personal
information with third parties without your permission, other
than for the limited exceptions listed below.
sunrise will only disclose your
personal information, without notice, if required to do so by
law or in the good faith belief that such action is necessary
to: (a) conform to the edicts of the law or comply with legal
process served on ; sunrise(b) protect and
defend the rights or property of sunrise, and,
(c) act in urgent circumstances to protect the personal safety
of the users of sunrise, or the public.
sunrise will not share personal information
with third parties without your permission, other than for the
limited exceptions listed above. Occasionally, we will send
email offers in association with other businesses to specially
selected customers of sunrise. In these
instances, we do not share any details with the associated
We place a cookie, which is a small text file, on to your
computerís hard drive through your web browser. This file
enables us to enhance your future visits to the site through
personalized greetings, the showing of relevant content and the
storage of previously found items of interest. All we can do to
the cookie is write data to it. We canít make anything run on
It is also a tool we can use to aggregate usage statistics
about the site. This information enables us to recognize popular
site features and further develop new ones, adding to the
overall shopping experience of the site. We never share any of
this information outside the company.
If you choose to delete sunrise cookies or
do not have your browser set to accept cookies from
sunrise, you will still be able to view the site,
however you will not experience a personalized visit nor will
you be able to benefit from other personalized site offerings.
How Can You Gain Access To Your Personal Information?
We will provide you with the means to ensure that your
personal information is correct and current. You may review and
update this information at any time by writing to us. You can:
- Tell us whether you want sunrise
to send you marketing information. Subscribe or cancel
subscriptions to special service and product offers.
Please quote your name and address together with your Product
Serial Number. We would be grateful if you could also provide
brief details of the information required as this will help us
to accurately deliver your data requirements.
For the protection of all our customers, we will take all
reasonable steps to confirm your identity before providing you
with details of any personal information we may hold about you.
We will respond to such requests within 20 working days.
How Secure Is Your Personal Information?
sunrise recognizes that you are increasingly
concerned about the protection of personal information from
misuse and abuse, and about privacy in general. We constantly
review and enhance our technical, physical and managerial
procedures in connection with the collection, storage and
disclosure personal data in order to protect it from
unauthorized access, accidental loss and/or destruction.
We use industry standard 128 bit secure sockets layer (SSL)
technology to encrypt sensitive information such as your credit
card and other financial information.
It is important to remember to protect yourself against
unauthorized access to your password if you use a shared PC.
Make sure you sign off or close your browser when you have
finished using it.
Do We Transfer Personal Data Overseas?
The Internet is a global environment. Using the Internet to
collect and process personal data involves the transmission of
data on an international basis. By browsing
sunrise and communicating electronically with us, you
acknowledge and agree to our processing your personal data in
What Happens If We Change This Statement?
sunrise will occasionally update this
privacy statement. When we do, we will also revise the "last
updated" date at the top of the privacy statement. For material
changes to this statement, sunrise will notify
you by placing a notice on the siteís home page for at least 7