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Privacy

Last Updated: February 1st 2008

 sunrise knows how much you care about the way your personal information is used. We are committed to protecting the integrity and confidentiality of your information and appreciate the trust you place in us. We have drawn up this privacy policy to inform you how we collect and use your information in a careful, sensible manner in compliance with the Data Protection Act 2008. By visiting sunrise, you are consenting to the procedures outlined in this statement.

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How Do We Collect Your Personal Information?

The information we gain from you is essential in helping us continually improve the download experience of sunrise There are 5 types of visitor information we collect:

  • When you visit the site, we use cookies to collect Website usage information and information about your computer and internet connection, including your computer's IP address, the type and version of browser and operating system you use, your internet domain and, if you arrived at sunrise via a link from another Website, the referring URL.
  • During the registration process we will request your name and email address in order to send you your software registration key. By using this key to register your free software you opt-in to receive special Serif email offers. You will also be given the option to supply information to us which may be used to provide carefully targeted offline offers for registered users. On completing the registration process Serif will be automatically be sent confirmation of your registration success.
  • When you subscribe to receive Serif special email offers, we will request your name and email address.
  • When you place an order fromsunrise , we will request all the personal information required to complete the sale and deliver the item(s) purchased. This information will include: name, address, email address, telephone number, credit card details and shipping information.
  • We will receive confirmation of you opening Serif HTML special offer emails by the use of special image tracking. This information is used as an indication of the popularity of the offer. If you wish to unsubscribe from receiving email offers please use the opt-out links provided within the emails and change your account details accordingly.

What Is Your Personal Information Used For?

We use your personal information for three primary purposes:

  • To help us create and deliver Website content most relevant to you.
  • To alert you to software support, product upgrades, special offers, updated information and other new services from sunrise.
  • To support the download process through email delivery of the registration key.

We also use the information for internal analysis to:

  • Identify areas of the Website in need of improvement.
  • Build visitor profiles to improve the relevancy of the Website.

Do We Share Your Information?

 sunrise will not share personal information with third parties without your permission, other than for the limited exceptions listed below.

 sunrise will only disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on ; sunrise(b) protect and defend the rights or property of sunrise, and, (c) act in urgent circumstances to protect the personal safety of the users of sunrise, or the public.

sunrise will not share personal information with third parties without your permission, other than for the limited exceptions listed above. Occasionally, we will send email offers in association with other businesses to specially selected customers of sunrise. In these instances, we do not share any details with the associated business.

How Do We Use Cookies?

We place a cookie, which is a small text file, on to your computerís hard drive through your web browser. This file enables us to enhance your future visits to the site through personalized greetings, the showing of relevant content and the storage of previously found items of interest. All we can do to the cookie is write data to it. We canít make anything run on your PC.

It is also a tool we can use to aggregate usage statistics about the site. This information enables us to recognize popular site features and further develop new ones, adding to the overall shopping experience of the site. We never share any of this information outside the company.

If you choose to delete sunrise cookies or do not have your browser set to accept cookies from sunrise, you will still be able to view the site, however you will not experience a personalized visit nor will you be able to benefit from other personalized site offerings.

How Can You Gain Access To Your Personal Information?

We will provide you with the means to ensure that your personal information is correct and current. You may review and update this information at any time by writing to us. You can:

  • Tell us whether you want sunrise  to send you marketing information. Subscribe or cancel subscriptions to special service and product offers.

Please quote your name and address together with your Product Serial Number. We would be grateful if you could also provide brief details of the information required as this will help us to accurately deliver your data requirements.

For the protection of all our customers, we will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you.

We will respond to such requests within 20 working days.

How Secure Is Your Personal Information?

sunrise recognizes that you are increasingly concerned about the protection of personal information from misuse and abuse, and about privacy in general. We constantly review and enhance our technical, physical and managerial procedures in connection with the collection, storage and disclosure personal data in order to protect it from unauthorized access, accidental loss and/or destruction.

We use industry standard 128 bit secure sockets layer (SSL) technology to encrypt sensitive information such as your credit card and other financial information.

It is important to remember to protect yourself against unauthorized access to your password if you use a shared PC. Make sure you sign off or close your browser when you have finished using it.

Do We Transfer Personal Data Overseas?

The Internet is a global environment. Using the Internet to collect and process personal data involves the transmission of data on an international basis. By browsing  sunrise and communicating electronically with us, you acknowledge and agree to our processing your personal data in this way.

What Happens If We Change This Statement?

sunrise will occasionally update this privacy statement. When we do, we will also revise the "last updated" date at the top of the privacy statement. For material changes to this statement, sunrise will notify you by placing a notice on the siteís home page for at least 7 days.